Piazzano

Fattoria di Piazzano is much more than just a business, it represents the extraordinary passion for the world of wine held by an entire family: the Bettarini family. In 1948, Otello Bettarini, a well-known manufacturer from Prato, with a penchant for astronomy, fell so in-love with the estate, that he decided to move there permanently.

In this sleepy village, among the hills south of Empoli, the stars aligned for him to undertake what would become the primary vocation of his family, wine growing. It then fell to Riccardo Bettarini, at first working alongside his uncle Otello, and then managing the estate on his own, to makethe wines of Piazzano known and appreciated beyond the borders of Italy.

Toward the end of the 1990s, Riccardo entrusted the management of the winery to his children, Rolando and Ilaria. Heirs to a culture that that deeply respects tradition, they continue with passion and tenacity the work that was handed down to them.

In spite of the fact that the farm is completely family-run, each member of the family plays his/her own role: Rolando is responsible for everything that relates to production and winemaking; Ilaria focuses on foreign markets and on administration, and Michela (Rolando’s wife) on the Italian market and other related activities.

Despite their great experience obtained “in the field,” they avail themselves of the precious collaboration of well-respected enologists in the area, because the family’s intention is to always ensure a high-quality product, furthering the potential of the estate in eco-sustainability that keeps this land as healthy as possible, with an eye to new technologies and market needs.

With this in mind, the winery has been Certified Vegan Friendly, and has chosen to use only energy produced from renewable sources.

The idea is that every bottle of Piazzano should contain the love of this family for their land and for the people who live there. With the humility of one who knows that there is always something to learn, and a whole life beyond, across three generations now, their aim is to transmit these emotions to everyone around the world.